Many marketers evaluate these achievements

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Therefore, the author argues that we must gain an edge in awareness in a very niche market and gradually expand the market using this leverage. In fact, in order to grow an online leaflet printing company called “RAKSUL,” the author defined RAKSUL as “an online printing company that can print 24 hours a day,” positioned RAKSUL as a representative brand in the online printing market, and expanded the business to achieve radical growth. I have a case that happened. This image has empty replacement properties. The file name is image-3.png (Figure 1) RAKSUL's advertisement that highlights the strengths of cheap, 24-hour printing, and fast online printing. In Korea, Toss started out as a simple remittance service and has now expanded into a comprehensive financial platform, and Musinsa, which started as a content service, has grown into a huge fashion platform encompassing both online and offline.


Toss’ brand expansion journey: Source – ‘Why’ Toss’ third rebranding? )  using an indicator called Cambodia Phone Number Data TOM (Top of Mind) in a specific field. However, as I mentioned in the last article, awareness, which simply evaluates whether customers are aware of it, is an important indicator for a brand, but it is not an indicator directly linked to sales. What is important is data that combines the consumer's desire to know and want it right away, and this can be confirmed through an indicator called brand search volume. This means that a brand's sales are very closely tied to moments when search volume increases. (Figure 3) Difference between brand awareness and brand search volume 4 steps to grow your brand with search data “Increasing the brand’s search volume” is a very simple principle, but its implementation is not easy at all. What steps should you take to grow your brand based on customer intent? We have also summarized ways to use search terms at each stage. Level 1. Discover why customers choose your brand.




At this stage, it's best to meet your actual loyal customers. This is because it is necessary to listen to consumers’ deep stories. No matter how small your brand is, there is a reason why consumers pay money to buy your products again and again. Interviews with your loyal customers should help you discover why your brand exists. [Step 1 How to use search data] Although not always, there are times when you can discover the reason for a brand's existence (Jobs to be done) that you had not yet discovered through search. Please refer to the article below for more details. New Persona: Combination of Jobs To Be Done and Persona Step 2. Define the target market. Find out why customers choose your brand and define what pain points your brand can solve.