It is very important not to simply scale

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Uniqueness of the content compared to other websites (no duplicate content) Duplicate content is really a huge problem for Google. I once heard that on average each document exists about five times on the Internet. Google hates duplicate content not only because of spammers, but also because crawling the same content multiple times requires immense effort. You should therefore pay close attention to where your (product) texts are published. The classics are online shops that have 1:1 product descriptions on their shop, on Amazon and on price comparisons.


You should avoid something like this if possible. Uniqueness of the content compared to India Car Owner Phone Number List other documents in the same domain (recurring text modules) Duplicate content can also be a problem within a domain. Google writes : “Minimize repetitive boilerplate : Instead of including extensive copyright notices at the end of every page, just provide a brief summary with a link to detailed information.” Be careful not to have too much text on your domain that is the same on every page. Every word counts! In my experience, it helps if you delete every unnecessary word on the domain. Document loading speed The loading speed of a document can be a crucial factor.




It's not the most important ranking factor, but it can become the most important if you're simply way too slow. Performance isn't everything, but if you're really slow, you'll be punished with poorer rankings - and poorer conversion rates. File size of the document In 2014 we generally have 30% mobile traffic on our websites. Anyone who uses excessively large images annoys mobile users and thus creates bad user signals.  down images in mobile versions, but to provide them in a smaller file size. Server response time/speed The same applies here: If the server collapses with just 100 visitors a day, then Google won't allow you any more traffic.