Google vs Bing: What was the big difference

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How did users view Google search results in the past? In 2014, Mediative conducted an eye tracking study on 43 tasks with 53 subjects . They then compared the results with a similar study conducted in 2005. How Did Users View Google Search Results in the Past? Image source Regarding this study, MarketingProf's Nanji said, ``The top organic results had the same click-through rate (32.8%) as it did in 2005. However, as new elements were added to the SERPs, the top results lasted longer than they used to.'' "They are no longer being seen by many people. On the other hand, search results in positions 2 to 4 have increased their share of clicks compared to 2005." Comparison of past results and current results Organic #1 still receives the largest percentage of clicks (20.69% of all Google clicks). Following that is strangely the 3rd place organic with a click rate of 6.897%.

However, rich data has the highest click rate of 39.655%. Google_data Although there was a big difference in user click-through rates (1st, 3rd, and India Phone Number 2nd place), the time spent looking at each organic search result was not significantly different between Google and Bing. Does the F pattern still apply? Nielsen's F-pattern law , proposed in 2006, has become popular among SEO businesses and web researchers. The idea that all design problems can be solved based on the shape of a capital F sounds very good, or at least it used to work. However, the F pattern is no longer applicable. The evolution of search engines has also brought about changes in user behavior patterns. The strict F-pattern shape is, simply put, outdated. The old F pattern looked like this.



Does The F-pattern Still Hold True? Image source Rich text and ads force users to look through entire pages to find the results they want. Looking at Google's platform, we found that many users look at rich text before looking at the actual search results. Unfortunately, the new pattern of user eye movement did not apply to the alphabet shape. new_pattern The F pattern can also be confirmed in a 2009 Google survey of 34 subjects.