Longform: what is long-form journalism

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Longform: what is long-form journalism and how it works In our post, you will find abundant information about longform content such as its concept, reasons behind its use to obtain a better position in organic results and a complete guide to producing top quality articles. Learn more about this topic with Rock Content! long form For a long time, very short, highly objective posts have dominated corporate blogs, however, this landscape has changed and, today, we need to pay attention to long-form journalism: longform content. Given the importance of longform publications for the good performance of the Content Marketing strategy , we decided to create a publication focused on the essence of the concept, as well as its main objectives and benefits.

In addition to this information, in the Telegram Number Data last paragraph we provide you with a detailed guide on the most efficient measures to produce top-quality longform content. Does the idea of ​​learning more about this topic inspire you? ADVERTISEMENT So, don't stop! Longform journalism: Understand the concept Reasons why we should invest in this type of content The perfect guide to creating the best longform content Longform journalism: Understand the concept The digital transformation has impacted the dynamics of many professions, among which we find journalism .





As a result of the emergence of digital channels such as social networks, blogs and websites , journalists and communicators have had to modify the way they approach and broadcast their message to the audience. Until recently, to improve the position in organic results in search engines, companies needed to nourish their blogs with concise, objective content and a limited number of words following Jakob Nielsen's inverted pyramid model. Currently, we see that the effectiveness of short content is not a rule, so it depends largely on the correct structuring of a brand's digital strategy, including mixing other types of publications, such as longform. But, at the end of the day, what does it consist of? We define long-form content as posts based on a large amount of data and constructed by addressing topics in depth and comprehensively.