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Spoiler: My last example will show that product and content can be combined on a website to create an extraordinary hybrid. Design School by Canva The Canva Learning Center is designed as a comprehensive content hub and culminates in the Design School. There, beginners can learn design from scratch and experienced designers can perfect their skills. What's special: the content provided is designed for different consumers (students, teachers, entrepreneurs) in the target group.
Canva Design School Students, teachers and entrepreneurs – Canva seems Special Data to know its target group well. Thoughtfully designed, the user also gets to know the tool better through the design school, courses and tutorials offered. Video content specially designed for this purpose takes site visitors by the hand and supports them in dealing with the multitude of features and exploiting all creative possibilities. Conclusion: The marketing strategy hits the mark here and combines information content and practicality. Coca-Cola Journey In addition to a classic corporate website, Coca-Cola Germany also maintains a comprehensive, editorially the Coca-Cola Journey .
The hub pages created help the user to consistently get lost in the page structure. He stumbles across finds such as infographics and white papers on the subject of ingredients and consumer information. It sounds boring, but it's presented in an interesting way and seems to be exactly what the target group wants to know. Coca-Cola Journey Coca-Cola's Content Hub, dubbed an online magazine, truly provides users with a hodgepodge of content. that the site visitor can obtain comprehensive information about all sorts of topics relating to Coca-Cola.
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發表於 2024-3-6 16:11:53