The concept of topical authority

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If we specialize in internet marketing, let's publish content on this topic. Topical authority and text length It is important to speak in detail on a given topic, comprehensively discuss the issue, and raise various threads. In this case, longer texts are necessary. It is assumed that the standard number of text characters on the Polish market is approximately k zzs. If we are writing about dumplings, for example, the headings of our text may look like this: What country do dumplings come from.

Types of dumplings dumplings with cabbage and mushrooms, with cheese, with blueberries, Russian, with meat, vege, sweet, etc. How to make dumplings? What flour for dumpling dough? Why is my dumpling dough sticky? Why is my dumpling photo retouching dough rubbery? Are dumplings healthy? What to eat dumplings with? How to cook frozen dumplings? e.t.c. Let's consider what other issues may be of interest to users. Let's think about what the user's intent is. Topical authority and the selection and placement of key phrases Creating content includes, among other things, selecting key phrases.



Specialized tools will be very helpful here, for example Answer the public, Surfer , Keyword Planner. The tools will provide us with information about the monthly number of searches for a given phrase and its competitiveness. Google autocomplete and tips at the very bottom of the search results will also be a great inspiration. Topical authority and semantic keywords If we want to create content in accordance with we must remember to use semantic keywords i.e. those related in meaning to the main phrase. Taking into account semantics only seems complicated at first glance, but in fact you just need to focus on a given topic and think about what the users' intention is.