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Based on flexible payment methods such as PayPal and credit cards. The Sephora brand website also contains clear and legible information at every stage of the process , which makes it easier for customers to make a purchase, minimizing the number of abandoned carts. How to effectively fight shopping cart abandonment?  strategies that work Photo . Sephora brand website showing a clear and legible menu that guarantees a lower bounce rate. Source:  Read also: Conversion Rate Optimization does conversion optimization make sense? . Improving the purchasing process as a way to eliminate abandoned carts in ecommerce Douglas, the European leader in the sale of cosmetics and perfumes, successfully uses several strategies that help reduce the number of abandoned carts. The most popular ones include: Providing various payment options:  


Offering various payment methods, credit card, bank t India Car Owner Phone Number List ewallets. Providing information about all available payment options on the store website. Integration of popular services,  Google Pay, Apple Pay: Integration of popular payment services, making it easier for customers to pay. Providing safe and easytouse payment options. Offering the option of installment payment: Providing information on the amount of installments, interest and other costs. Eliminate hidden costs: Displaying full and clear information about all payments related to your purchase  including delivery costs, taxes, etc.  





Offering free shipping on orders over a certain amount. Douglas offers customers various payment options  including card payments, bank transfers, ewallets and cash on delivery. Users making a purchase can also use popular payment services such The brand also offers an installment payment option , which makes it easier for customers to make a purchase without having to have the entire transaction amount. The website also provides clear information on delivery costs and offers free delivery for orders over a certain amount. How to effectively fight shopping cart abandonment?  strategies that work Photo . Douglas brand website containing transparent information about the purchasing process. Source: douglas.pl. Check what conversion is and why it is important in ecommerce activities! . Improving the transparency of the purchasing process helps reduce abandoned carts in ecommerce The Italian cosmetics store Kiko Cosmetics pays special .