However early on Parker Brothers company sought assignment of the original patents including Board Game Apparatus prior to their widespread commercialization of the same and despite the existence of several earlier versions Monopoly indeed Living In a Barbie World Continuing our discussion of iconic toys and games while Mattels trademarking of the distinctive color shade belonging to its pink princess is nothing more than an Internet myth as noted in our previous survey of nontraditional trademarks and Branding Law her corporate guardians did file several unsuccessful lawsuits against MCA Records following the release
of the s parody hit Barbie Girl Likewise they failed to prove copyright infringement and trade secret theft in their series of suits against MGA the makers of Bratz dolls Fortunately they achieved considerably more success through the patent system India Phone Number with the successful registration of a utility patent simply entitled Doll Construction ensuring sales leadership throughout the decades prior Elvis Pezley Finally we turn to another familiar favorite that spans the generations PEZ is a distinctive fanciful trademark and
wellknown corporate brand Interestinglyenough it also relies on personal branding and licensing with a collection of celebrity
and cartoon character likenesses mostly in the world of entertainment including the King himself However through almost sixty years of both utility and design patent protection for the unique candy dispensing apparatus that is central to their brand identity they have effectively blocked the competition Furthermore their IP strategy is an excellent example of how a company can successfully register a series of limitedterm patents covering small improvements and such in order to maintain protection over an extended period of time.
發表於 2024-3-7 16:52:16
