95% of the world's most visited online stores have errors in their checkout p...
Shopping online concept – Parcel or Paper cartons with a shopping cart logo in a trolley on a laptop keyboard. Shopping service on The online web. offers home delivery.International payment system Stripe in collaboration with Dunn & Company analyzed more than 1000+ websites and surveyed 1600 consumers about their preferences in online shopping. The study helped to identify 5 main mistakes that disappoint customers and reduce business revenue.
1. No one-click payments
In the US, only 40% of websites support this feature, while 75% of consumers said they would be more likely to make a purchase if they were asked to “avoid unnecessary steps or enter a lot of data.”
2. Placing an order takes more than 2 minutes
60% of respondents say they want to abandon a purchase if the checkout process takes more than two minutes. At the same time, the average time spent by buyers of the analyzed sites is 3.3 minutes. How many potential buyers have these businesses lost by not wanting to simplify and speed up the application and payment form?
3. The site offers few payment methods
85% of respondents will leave a website that does not allow them to pay in a convenient way. At the same time, it is not only about the choice of payment systems, but also about such a payment method as: "take it now - pay later".
In addition, many e-commerce entrepreneurs deliberately ignore local payment systems, thereby depriving themselves of customers. It reaches the point of absurdity:
In France, 20% of websites do not offer customers the option to pay with Carte Bleue, the country's most popular payment card.
4. Do not use security logos
Numerous user data leaks and increased cybersecurity awareness on page seo service are forcing shoppers to think hard: " Is it worth entering my payment card details on this site? "
To increase trust and dispel doubts , use security logos. For example, "Verified by Visa" or "Mastercard SecureCode."
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5. Don't use simple marketing techniques
83% of stores analyzed did not contact customers who abandoned their carts.
88% did not recommend adding products or services to cart for higher conversion.
51% did not recommend products or services related to the contents of the basket (i.e. did not use cross-selling methods).
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